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SARAH LLOYD - DESIGNER & FOUNDER

RENOWNED FOR QUALITY DEFINED BY STYLE

Sarah Lloyd is a Sydney based fashion designer producing accessible high-end designer pieces for the style conscious woman of today.

Designed and made in Australia, the label’s signature aesthetic embodies timeless sophistication with a focus on quality and classic design.

Before focusing on design, Sarah worked with leading fashion designers and as a stylist gaining an understanding and appreciation of the lifestyle needs of the modern Australian woman. Drawing from her experience, Sarah designs to create confidence through a refined selection of timeless foundation styles.

SUSTAINABLE STYLE

Living in Sydney’s eastern suburbs with her two sons, Sarah shares a passion for sustainable style, enthusing quality over quantity, designing for longevity in the lives of woman’s wardrobes.

Believing premium fabrics are key to the look, feel and life-span of each garment, Sarah sources boutique threads renowned for beauty and durability in wear.

With an on-going commitment to Australian production, each design is made by local suppliers who produce limited runs of each item which are of exceptional quality and are ethically sound.

ACCESSIBLE STYLE

As part of Sarah’s commitment to producing accessible high-end designer pieces, her designs are sold direct to clients, ensuring garments delivered are of the highest standard at a reasonable cost without retail mark ups.

In finding new ways to connect with women and share her style philosophy, Sarah presents her designs at boutique events throughout Sydney imparting industry knowledge, style advice and her passion for Australian design. 

Her enthusiasm and hands on approach for sharing insider advice and ways to simplify style set her apart from her contemporaries, creating advocates and loyal followers of the brand.

Meet the designer, learn more about Australian fashion and buy direct.

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