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BODYLINE BASICS

BODYLINE BASICS 

Bodyline Basics by Sarah Lloyd is a collection of premium basics designed for women with a focus on quality and effortless style.

Designed for longevity and high-rotation wear, the Bodyline Collection is made from a selection of superior knit fabrics designed and made in Australia for lasting luxury and confidence in wear.

ABOUT BODYLINE BASICS

By founder and designer Sarah Lloyd

"The Bodyline Collection was inspired by my time as a stylist dressing women personally.

I could see a gap in the market for designer basics which considered the needs of modern Australian women.

Keeping the design concept simple and focusing on quality, Bodyline Basics was designed for everyday style with the average lifespan of each garment lasting 4-5 years on high rotation wear.

Understanding fabrication plays a key role in the longevity of each garment it was imperative to find a supplier with a reputation for consistently producing premium fabrics.

Initially thinking I’d need to look off shore, I was referred to a Melbourne knitting mill who produces for international fashion houses and is driven by the same principles of quality and consistency.

Committed to making the collection locally, I was thrilled to have found a supplier who was also producing fabric in Australia, therefor making Bodyline Basics wholly Australian made.

Being transparent and open about the costs involved in producing premium products locally, I’ve focused on selling direct to clients as a means of  keeping price points accessible and standards of quality high.

I hold events throughout Sydney showcasing the collection, giving women the opportunity to try on pieces and experience the brand in an intimate and engaging way".

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